Academic Source 6

Yogi, Hendlin. "‘Acceptable rebellion’: marketing hipster aesthetics to sell Camel cigarettes in the US." Tobacco Control 19.3 (2010): 213-222. Academic Search Premier. EBSCO. Web. 7 Apr. 2011. Through review of over 200 “tobacco industry documents and industry marketing materials,” Hendlin, Anderson, and Glantz expose a tobacco industry initiative. As part of a marketing campaign to boost  Camel cigarette sales, the tobacco industry co-opted the hipster aesthetic and infiltrated hipster marketing channels (e.g., alternative publications). The    campaign, according to this study, was highly successful. I will this information as evidence of re-appropriation of neo-hipster anti-conformist, political aesthetic to serve an apolitical agenda.